Kitchen Daily

Role: User Experience, Art Direction, Visual Design

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Led design of AOL's KitchenDaily site from concept to execution. Worked with product, editorial and UI teams to define the KitchenDaily user experience to meet the needs of a busy mom. Created the initial visual design and oversaw a team of designers executing on the final look and feel. Other contributions to site design included competitive analysis, creating personas, sketching concepts, facilitating brainstorming sessions between team members and site feature enhancements. Process included user-testing to validate and evolve design decisions.

 

Initial concept work included group brainstorms and sketches

 

Moodboards to a visualize possible directions for the look and feel

 

Visual Designs

 

iPhone App