Role: Art Direction, Visual Design
Led design of the KitchenDaily site from concept to execution. Worked with product, editorial and UI teams to define the KitchenDaily user experience to meet the needs of a busy mom. Created the initial visual design and oversaw a team of designers executing on the final look and feel. Other contributions to site design included competitive analysis, creating personas, sketching concepts, facilitating brainstorming sessions between team members and site feature enhancements. Process included user-testing to validate and evolve design decisions.